Super Auditor · Voice AI cost analysis
What GoHighLevel charges you for Voice AI
Sample Agency · 2026-03-26 → 2026-08-06
At a glance
GoHighLevel bills Voice AI on tokens, not minutes, so there is no rate on your invoice to read. This is what $35,531 of charges over 189,832 billed minutes actually works out to. At your current run-rate that is about $8,270 a month.
Your whole HighLevel bill
Each bar is one month of wallet usage, split by category — top-ups and sales tax excluded. Months marked * are partly outside the audit window.
All wallet charges over the window, grouped. Share bars are of total usage spend; the per-month column averages whole months only.
| Category | Period | Per month | Charges | ||
|---|---|---|---|---|---|
| Voice AI | $35,531 | $8,083 | 279,165 | save $3,824/mo | |
| SMS | $13,200 | $3,003 | 168,152 | save $3,168/mo | |
| Carrier fees | $2,100 | $478 | 168,152 | ||
| Conversation AI | $1,106 | $252 | 55,280 | ||
| $402 | $92 | 574,757 | |||
| Workflow actions | $291 | $66 | 5,821 | ||
| Phone calls | $265 | $60 | 8,830 | ||
| Phone numbers | $187 | $43 | 187 | ||
| A2P registration | $180 | $41 | 42 | ||
| Call recording | $96 | $22 | 3,207 | ||
| Other | $18 | $4 | 61 |
Charges no rule recognised, grouped by shape. If one of these is a real product, it is a bug worth reporting — the audit should name everything.
Outbound Group Message$12.31 · 41×Premium Trigger Charge$6.11 · 20×
AI charges that switched on September 1
Usage of the products whose pay-per-use billing is suspended until 2026-09-01, averaged per month over your audit window. Where GHL reported a metered gross with $0 charged, that gross is the projection — their meter, not our estimate.
| Product | Actions / mo | Tokens / mo | Metered $ / mo | Charged today | Since September 1 |
|---|---|---|---|---|---|
| AI Studio | 2,153 | 97.4M | $175 | $0 (promo) | ~$175/mo |
| Ask AI | 1,661 | — | $65 | $64 | Already billing |
The same meter, read per sub-account and averaged per month over your audit window. GoHighLevel charges these products to your agency wallet rather than to the client, so nothing in a sub-account's own billing view shows what it is running up — this breakdown is the only place the split exists.
| Sub-account | AI Studio $ / mo | Ask AI $ / mo | Actions / mo | Tokens / mo | Since September 1 |
|---|---|---|---|---|---|
| Golf retail group | $49 | $14 | 946 | 28.6M | ~$49/mo |
| Auto service #3720 | $38 | $10 | 719 | 22.3M | ~$38/mo |
| Holistic health center | $28 | — | 338 | 16.0M | ~$28/mo |
| Dental group — north | $19 | — | 234 | 11.2M | ~$19/mo |
| Fitness studio network | $9 | — | 115 | 5.3M | ~$9/mo |
| Sports injury center | $5 | — | 64 | 2.9M | ~$5/mo |
These sub-accounts account for 84.6% of the $175/mo arriving on 2026-09-01. The rest was metered at the agency with no sub-account attached. This is as fine as the meter goes: a sub-account running two AI Studio projects reports them as one figure, and no GoHighLevel API separates them. Give a project its own sub-account if you need to cost it on its own.
Prices and the 2026-09-01 switch-on date from GoHighLevel's published AI pricing.
What you spend, month by month
Blue bars are what GoHighLevel charged you for Voice AI. Months marked * are partly outside the audit window.
Daily Voice AI spend
134 days. Peak day $506. Weekday and weekend rhythm is visible here, and so is the day usage stepped up.
Why the rate is what it is — cost per minute by model
Token-based pricing means the rate swings with the model. The flat comparison rate ($0.090) and your blended rate ($0.187) are marked.
claude-4.5-haiku carries 87% of your minutes at $0.177/min. The blended rate is a weighted average of this table, which is why it moves when your agents change model.
| Model | $/min | Minutes | % min | Spend |
|---|---|---|---|---|
| claude-4.5-haiku | $0.177 | 165,207 | 87.0% | $29,242 |
| gpt-4o | $0.255 | 21,993 | 11.6% | $5,608 |
| gpt-4.1 | $0.310 | 1,675 | 0.9% | $519 |
| gpt-5.2 | $0.250 | 873 | 0.5% | $218 |
| gpt-5.1 | $0.140 | 80 | 0.0% | $11 |
| claude-4.5-sonnet | $0.306 | 4 | 0.0% | $1 |
Cost per client
Prompts vary by client, and so does the rate. Golf retail group runs at $0.349/min — 3.9× the $0.090 comparison rate — because longer or custom prompts burn more tokens per minute of call.
| Client | $/min | Minutes | GHL gross | $/mo | Calls |
|---|---|---|---|---|---|
| Golf retail groupOn unlimited plan | $0.349 | 2,517 | $878 | $200 | 2,654 |
| Posture & alignment clinic | $0.316 | 1,035 | $327 | $74 | 715 |
| Holistic health center | $0.288 | 1,229 | $354 | $80 | 1,236 |
| Integrative medicine practice | $0.268 | 692 | $185 | $42 | 798 |
| Chiropractic — Rapid City | $0.241 | 697 | $168 | $38 | 783 |
| Chiropractic — Anniston | $0.240 | 943 | $226 | $51 | 953 |
| Fitness studio network | $0.240 | 680 | $163 | $37 | 1,164 |
| Sports injury center | $0.239 | 1,545 | $369 | $84 | 1,586 |
| Primary care — Square One | $0.239 | 1,169 | $279 | $63 | 1,849 |
| Symmetry health center | $0.227 | 866 | $197 | $45 | 955 |
| Physical therapy network | $0.212 | 1,402 | $297 | $68 | 1,511 |
| Dental group — north | $0.198 | 2,104 | $417 | $95 | 2,233 |
| Auto service #3720On unlimited plan | $0.177 | 2,820 | $499 | $113 | 3,011 |
| Auto service #2841Unlimited candidate | $0.176 | 2,611 | $460 | $104 | 2,790 |
| Auto service #1188 | $0.176 | 2,402 | $423 | $96 | 2,566 |
| Auto service #4602 | $0.175 | 2,298 | $402 | $91 | 2,455 |
| Auto service #0917 | $0.175 | 2,140 | $375 | $85 | 2,287 |
| Auto service #3355 | $0.174 | 1,988 | $346 | $79 | 2,124 |
| Auto service #2210 | $0.174 | 1,832 | $319 | $72 | 1,957 |
| Auto service #5074 | $0.173 | 1,671 | $289 | $66 | 1,785 |
Highlighted rows buy their usage more cheaply on a GHL AI plan than on metered billing — by $5/month or more, which for the $97/month unlimited plan means about $102/month of pay-per-use Voice AI (the “$/mo” column). The plan-fit section prices each one against all three arrangements. Voice-only cost — a sub-account's Conversations AI text usage is excluded, so these rates are comparable to each other. Click any column to re-sort. These rows account for 20% of your Voice AI spend.
Bundled AI plans — who's on one, and is it worth it
2 of 424 sub-accounts are on a bundled AI plan rather than pay-per-use. All of them are currently recorded at $0 — comped — while GHL absorbs $1,378 of usage. Worth confirming against your actual invoice, since the API reports $0.
| Account | Plan | You pay now | At list · 4.4 mo | Incurred usage | Minutes | @ $0.090 |
|---|---|---|---|---|---|---|
| Auto service #3720 | AI_BUNDLE_97 | $0 | $427 | $499117% | 2,820 | $254 |
| Golf retail group | AI_BUNDLE_97 | $0 | $427 | $878206% | 2,517 | $227 |
| Total (2) | $0 | $854 | $1,378 | 5,337 | $480 | |
“At list · 4.4 mo” is the plan's published price across the whole window, not one month. “You pay now” is the subscription amount GHL records — often $0 when comped. “Incurred usage” is what that same usage would have cost at pay-per-use, with its percentage of list beside it. The plan is a good hedge for these accounts (incurred $1,378 exceeds $854 list), but on a per-minute basis a flat-rate Voice AI supplier at $480 undercuts both.
Right-size your GHL AI plans
Each sub-account's monthly usage measured against the $97 Unlimited plan price. Left of the line the plan costs more than the usage is worth; right of it the usage is worth more than the plan. Accounts between $78 and $97 sit near break-even and are left where they are — usage moves month to month, and switching an account twice a year is churn, not a saving.
2 of these verdicts changed on 2026-09-01
Ask AI and AI Studio billed nothing during this audit's window and started charging on that date. Both are covered by the AI Employee plans, so the same accounts get a different answer once that spend is real — listed below as “since 2026-09-01”. Treat those as a scenario, not a quote: GoHighLevel publishes no figure for how much of Ask AI and AI Studio a plan absorbs — the article says only “3x usage included”, enforced in rolling 5-hour windows. These lines credit the plan with everything the account was observed to run, which is the most favourable reading. Today's verdicts do not depend on it.
Every sub-account already on a plan is listed. Metered sub-accounts appear only when moving them would save money — the ones already on their cheapest arrangement are counted, not listed, so the findings stay readable.
The arithmetic behind the plan-fit verdicts above, for the pay-per-use accounts a plan would win: each one's observed usage costed under all three arrangements — metered billing, the $50 Growth plan (100 Voice AI minutes + 1,000 Conversation AI responses included, overage at pay-per-use) and the $97 Unlimited plan. The cheapest is bolded, and a move is only recommended when it clears today's arrangement by $5/month. A row whose saving names a date is cheapest where it is today and only clears that margin once Ask AI and AI Studio start billing.
| Account | Today (PPU) | On Growth | On Unlimited | Saving / mo |
|---|---|---|---|---|
| Auto service #2841 | $104 | $137 | $97 | $7 |
| Holistic health center | $80 | $102 | $97 | $11 from 2026-09-01 |
| Dental group — north | $95 | $125 | $97 | $17 from 2026-09-01 |
Conversation AI usage could not be read per sub-account for some rows, so it counts as zero there — which can only understate these savings, and means an account heavy on Conversation AI may deserve the Growth plan even though it is not flagged.
Read the plan-fit verdicts above with this in mind.
2 plans are recorded at $0 — comped, per the API. No saving is counted for these, but confirm the comp against your actual invoice: if you are in fact billed, every “drop the plan” verdict above becomes a real saving rather than exposure.
Do not add this to the savings section. These are alternatives, not extras: a sub-account moved onto a GHL plan is the same sub-account the switching section prices against another supplier, and its minutes can only be bought once. Take whichever route you prefer — this one is the version where nothing about your stack changes.
Plan prices from GoHighLevel's published AI pricing. Growth-plan overage bills at pay-per-use without pausing access, which is how it is priced here.
The rest of your AI bill
Voice AI is one of several metered AI products on the agency bill. This report prices Voice AI; the others are shown for scale.
Where you're overpaying
Priced on your own usage
You're bleeding $83,901 a year.
That's $6,992 every single month you overpay across 2 line items on your bill — measured against published rates, not an estimate. Itemised below: what you pay now, what it would cost instead, and who charges it.
- You pay now
- $11,792/mo
- You could pay
- $4,800/mo
- Draining every month
- $6,992/mo
Same minutes, same volume, priced against a published rate — nothing here assumes you send or say any less than you already do.
GoHighLevel does not quote you a rate — it bills you a result. Voice AI is priced on tokens, so what a minute costs depends on the model, the prompt and how much the caller says. Across your 20 busiest sub-accounts it ran $0.173 to $0.349 a minute this window — a 2.0× spread on the same product. If you rebill at a fixed price, that swing came out of your margin. A GHL-integrated Voice AI supplier charges a flat $0.090, the same number on every call, so the margin is yours to set rather than the model's to move.
GoHighLevel bills these by the message. This plan does not. The plan fee is the same whether those sub-accounts send a hundred messages a month or a hundred thousand, so the gap above widens every time your clients send more. The figure on the right already counts the Android phone and SIM plan each line runs on, which you buy yourself rather than from myCRMSIM. That is fixed per number too, so it does not track volume either.
See whether a different platform fits your agency
Confirm your monthly subscription and total sub-accounts below. The audit’s AI usage records do not establish either figure.
The platform offers a HighLevel migration script to help move your existing setup across. During your free trial, confirm what it transfers for your sub-accounts and test your key workflows before switching.
Subscription comparison only. Usage and migration costs are separate. This scenario is not added to your measured usage savings. Your selections apply only to this view.
No credit card required to start.
Published pricing · checked 2026-09-08. Confirm current terms before switching.
How this was measured
Every GoHighLevel figure here came from your agency's own AI-usage API, read in your logged-in browser session — no per-sub-account OAuth and nothing scraped from a page. Base services.leadconnectorhq.com/ai-wrapper/usage, keyed by companyId + startDate/endDate.
company/summarycompany/breakdown?dimension=productcompany/breakdown?dimension=ai_modelcompany/time-series?granularity=monthcompany/time-series?granularity=daycompany/locationscompany/breakdown?dimension=product&locationId=limits/company/plans-and-limits
Cost per minute = charge ÷ (call-seconds ÷ 60). Every GoHighLevel figure in this report is what they charged for the work, taken from your own usage records.
The comparison line models a flat $0.090/min on the identical minutes. Only the GHL charges are your real data; the comparison rate is a published price recorded on 2026-08-07. The savings section prices whole arrangements — plan fees included, on your own sub-account count — which is why the supplier it leads with can differ from this per-minute line; every qualifying supplier is priced in full behind its finding.
Per-sub-account rates are Voice AI only — Conversations AI text usage is excluded — and cover $6,973 of $35,531 total Voice AI spend across 20 of 424 sub-accounts.
Super Auditor · generated 8/6/2026, 2:20:00 PM from your live GoHighLevel agency AI-usage API.